Apple Might Never Have Released The Macintosh If This Happened

Justin Donnaruma • July 3, 2024

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Steve Wozniak was asked in an interview what he would have done differently if he had been Apple's CEO instead of Jobs. He said he would have been "a lot nicer to people," but then quickly added that IF he had been CEO, they might never have released the Macintosh.


Jobs was known for being ruthless and controlling, rude and ill-tempered, driven by a desire for perfection and pushing people to bring products out before they were ready, creating enormous strain within the organization. The OG "mean girl." Many people couldn't tolerate working for him, and I'm sure he missed out on a lot of talent for this reason. But in spite of that - or more possibly because of that - he was able to build one of the world's most iconic brands and successful companies.


I'm not sure that level of "disagreeableness" is necessary for us mere mortals running small businesses vs. the enterprise builders like Jobs, but I do know this: FAR too many business owners tolerate FAR too much from too many people: employees, vendors, clients or

otherwise!


One of the reasons so many people loved the character Tony in The Sopranos was because, deep down, they secretly wished they had his backbone and confidence, not taking anything from anyone AND bold enough to do something more than simply holding a grudge against someone who wrongs them.


I'm not suggesting his level of corruption, anger or response is good or healthy. That's not my point. What I'm saying is that many people would do far better in life if they were unafraid to stand up for themselves, not allowing themselves to be affected by critics and instead becoming a more imposing, respected alpha leader, unafraid of speaking their mind and standing their ground.


This translates directly to the security of your business. If you cower and fear taking a stand for yourself, failing to draw a HARD LINE to protect yourself and your organization, you WILL be taken advantage of. It's really that simple. There are a lot of people out there with their own agendas who aren't going to give a rip about you. Many want to take you out, harm you and damage you for their own personal gain, particularly cybercriminals, whose job it is to capitalize on YOUR hard work. To steal YOUR profits. To sneak into your network and steal YOUR data, putting on the line your livelihood and everything you've spent years of blood, sweat and tears building.


As a business leader, you must assume a Tony Soprano-level toughness about this. ZERO tolerance for it: be awake and alert, look for such enemies at the gate and get rid of them before the damage they do is irreversible. Further, you need to protect yourself by putting the necessary protections in place to prevent those who mean you harm from getting into your network in the first place. The cold, hard truth is that, at the end of the day, as a leader in your organization, if you're the victim of a cybercrime, YOU will be the one they blame. Your tail is on the line, and reporters won't be timid about blasting that headline all over the news.


Business isn't all about being tough on others - it's also about innovation and driving your company forward, using the best strategies and best practices of those who lead the way, including protecting what you've built. It can all be taken away with one wrong mouse click if you don't have the foresight to get ahead of the problem.


To stay ahead of the cybercriminals and make sure you're protected book a 10-Minute Discovery Call with our team of experts to get a free IT Risk Assessment. We'll perform analysis of your network to identify any vulnerabilities and provide you with a plan of action to fix them. This assessment will give you the peace of mind to do what you do best and focus on growing your business.


Click here to book your call now or give us a call at (207) 300-2300.


Justin Donnaruma

July 3, 2024

By Justin Donnaruma November 6, 2024
Phishing attacks are the most common cybercrime attack for one reason…they work. Every day, over 3.4 billion spam e-mails reach unsuspecting users' inboxes. Phishing e-mails have held the top spot as the most frequent form of attack for years because they're easy to implement, easy to scale and continue to fool people. AI tools like ChatGPT are now making it even easier for cybercriminals to create e-mails that look and sound like they're coming from humans instead of bots and scammers. If you're not careful, the effects of phishing scams can be detrimental. Since it's Cybersecurity Awareness Month and phishing e-mails are one of the top causes of attacks, we created this simple guide to help you and your team successfully identify phishing e-mails and understand why it's so important to do so. What can happen? Here are 4 significant dangers associated with phishing attacks: 1. Data Breaches Phishing attacks can expose your organization's sensitive information to cybercriminals. Once your data is exposed, hackers can sell it on the dark web or hold it for ransom, demanding thousands, millions or even more for its return - and they likely won't return it anyway. This can result in financial and legal repercussions, damage to your reputation and loss of customer trust. 2. Financial Loss Cybercriminals often use phishing e-mails to steal money directly from businesses. Whether it's through fraudulent invoices or unauthorized transactions, falling victim to phishing can have a direct impact on your bottom line. 3. Malware Infections Phishing e-mails can contain malicious attachments or links that, when clicked, can infect your systems with malware. This can disrupt your operations, lead to data loss and require costly remediation efforts. 4. Compromised Accounts When employees fall for phishing scams, their accounts can be compromised. Attackers can then use these accounts to launch further attacks or gain unauthorized access to sensitive company data. And the list goes on. However, there are actions you can take to prevent becoming the next victim of a phishing attack. Here is the S.E.C.U.R.E. Method you and your employees can use to help identify phishing e-mails  S - Start With The Subject Line: Is it odd? (e.g., "FWD: FWD: FWD: review immediately") E - Examine The E-mail Address: Do you recognize the person? Is the e-mail address unusual? (e.g., spelled differently) or unknown (not the one they usually send from)? C - Consider The Greeting: Is the salutation unusual or generic? (e.g., "Hello Ma'am!") U - Unpack The Message: Is there extreme urgency to get you to click a link or download an attachment or act on a too-good-to-be-true offer? R - Review For Errors: Are there grammatical mistakes or odd misspellings? E - Evaluate Links And Attachments: Hover over links before you click them to check the address, and do not open attachments from anyone you don't know or weren't expecting to receive mail from. It's also important to have a cybersecurity expert monitor your network and eliminate e-mail spam before your employees can make a mistake. Make sure you're taking proper precautions to protect your network. These phishing attacks work and happen all the time. We don't want YOU to be the next victim. If you need help training your team on cybersecurity best practices or implementing a robust cybersecurity system, or just want a second set of eyes to examine what you currently have in place and assess if there are any vulnerabilities, we are ready to help. Call us at (207) 300-2300 or click here to book a call with our team.
By Justin Donnaruma October 30, 2024
National Public Data confirmed in September 2024 that a hacker has compromised the personal records of millions of individuals. The information exposed includes the names, e-mail addresses, mailing addresses, phone numbers and even Social Security numbers of up to 2.9 billion people. Here's what you need to know. What happened? National Public Data, a consumer data broker that specializes in providing criminal records, background checks and other forms of data to private investigators, consumer public record sites, human resources, staffing agencies, the government and more, was hacked. The incident is believed to have started in December 2023 when a third-party bad actor attempted to gain access. In April, a cybercriminal named "USDoD" posted the stolen data online in a popular criminal community. On August 6, the stolen dataset resurfaced, this time posted for free to several breach forums for anyone to access and download. The sensitive, personally identifiable information released included names, addresses, phone numbers, e-mail addresses and Social Security numbers for millions of people, some of whom are deceased. The data also contained previous addresses and, in some instances, alternate names. The official data breach notice that was filed in Maine indicated that 1.3 million records may have been breached; however, some lawsuits are suggesting as many as 2.9 billion records have been exposed. As the investigation continues, many cyber experts are finding that some of the data released was inaccurate, and aside from the Social Security numbers, most of it is already public and easy to find online. So why is this breach dangerous if the information can be found with a quick Google search? There are several reasons to be concerned. Having all this critical information in one place makes it easy for criminals to use the information needed to apply for credit cards and loans or open new bank accounts. The information included, such as childhood street names or the last four digits of your Social Security number, are often answers to security questions and can help hackers bypass authentication and access your private accounts. Some cyber experts are suggesting watching for a surge in phishing and smishing (phishing over SMS) attacks as well. Can you be affected even if you've never heard of National Public Data or purchased data from them? Yes! Just because you haven't interacted with them doesn't mean other organizations, businesses, landlords, etc., haven't leveraged their resources to dig up information on you. What should you do to protect yourself? Step 1: Check to see if your data has been exposed. You can use tools like https://npd.pentester.com/ to find out if your information has been compromised. If so, it's important to take immediate action. Step 2: Request a copy of your credit report and then freeze your credit. One of the best ways to protect your identity is to freeze your credit and set up alerts. This prevents criminals from opening up new lines of credit in your name. To do this, contact all three major credit bureaus - Equifax, TransUnion and Experian - and request a freeze. The process is free and should take you less than 10 minutes per site to complete. If there are others in your house over the age of 18, it's a good idea to freeze their credit too. Anyone with a Social Security number is vulnerable following a breach of this size. Once you have a copy of your free credit report, review it for anything that you didn't authorize. Don't forget to set up alerts and review your credit regularly. Step 3: Watch out for phishing scams. As mentioned, many cybercriminals will try to leverage this information to scam you through phone calls, text messages, e-mails and even social media sites. Be cautious! A data breach is devastating for everyone involved - the business hacked and the customers or employees whose data is leaked. As a business owner, it is your responsibility to make sure you are taking the highest precautions to protect your business and its data. If you want to do a full assessment and find out if any of your information has been leaked or if your network is vulnerable to a breach, we'll do a FREE Security Risk Assessment. This deep dive into your network will provide you with a blueprint for security steps to take. To book yours, call our office at (207) 300-2300 or click here .
By Justin Donnaruma October 23, 2024
Software updates can feel like a nuisance, but skipping them is one of the easiest ways to leave your systems vulnerable to cyber-attacks. Hackers are constantly looking for weaknesses, and outdated software is like an open door to your network. But how do you know when it's time to update, and should you always trust your computer to tell you? Here are five clear signs it's time to update, plus tips on how to handle updates safely. 1. Your Software Is No Longer Supported If the software provider has stopped releasing updates for your current version, it's a major red flag. Unsupported software often has known vulnerabilities that cybercriminals can easily exploit. Check for announcements from your software providers about end-of-life support and upgrade as soon as possible. Tip: Don't wait for the software to "break" before updating. Plan ahead and migrate to newer versions while you still have full support. 2. You Notice Slower Performance A sudden slowdown in your software's performance can be a sign that it's out-of-date. Newer versions of software are optimized to run more efficiently, and skipping updates might leave you with buggy, sluggish software. Tip: If you notice performance drops, check the settings for pending updates or visit the provider's website to manually download the latest version. 3. You Receive Security Alerts Has your antivirus or security software flagged vulnerabilities in an application you use? If so, an update is likely overdue. Cybercriminals thrive on exploiting security gaps in outdated software. Always pay attention to security alerts and take them seriously. Tip: Use a trusted antivirus tool that can integrate with your software and alert you when updates are needed. Make sure you verify the authenticity of any update alerts before clicking. 4. You Haven't Updated In Over 6 Months If it's been more than six months since your last software update, you're probably due for one. Many providers release updates on a regular schedule to patch vulnerabilities and enhance features. Tip: Set a reminder to check for updates regularly, rather than waiting for the computer to alert you. This is especially important for critical software, like operating systems and antivirus programs. 5. New Features Have Been Announced Sometimes updates come with more than just security patches - they also bring new features. If you hear about exciting new functionality that you don't have, it's a sign you're behind on updates. Tip: Keep an eye on announcements from your software providers. Follow their blogs or sign up for notifications so you're always aware of improvements. How To Update Safely While updating software is crucial, you should always be cautious about how you do it. Here's how to ensure your updates are safe: - Verify The Source: Always download updates directly from the provider's official website or trusted app store. Avoid third-party sites or suspicious links. - Back Up Your Data: Before any major update, back up important data to an external location. This ensures that if something goes wrong, you won't lose critical files. - Restart Your Device: Once the update is complete, restart your computer to ensure that the new features and patches are properly installed. By staying on top of software updates, you're not only improving performance but also protecting your systems from potential threats. Don't wait until it's too late - keep your software up-to-date and ensure your network stays secure. Need help managing your software updates? Call us at (207) 300-2300 or click here to schedule a consultation.
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